We’ve worked with AOL, AT&T, Cisco Systems, Dell, HP, IBM, Iron Mountain, Kyocera, Microsoft, Oracle, Orbitz, Panasonic, RingCentral, Qualcomm, Verizon, and Xerox. These are all great information and communication technology (ICT) companies that have made a commitment to produce and market more accessible products and services. But they all struggle to continue that commitment, and balance their accessibility programs with the rest of their corporate strategies.
There are two kinds of motivations for addressing the needs of consumers who have difficulty using products:
In most ways, consumers with disabilities are a market segment like any other. How do their specific needs really relate to your products? How can you get market information that looks like the kind of information you usually use to make decisions?
Overall, there are more than 50 million Americans with some form of disability — a large number that grows every day as the Baby Boomers age. They certainly want to be able to use your products. You may find, as have other companies, that making an effort to improve usability makes your product better for everyone, expanding your potential market. It’s called universal design. It’s not magic, but it works.
There has been a clear trend for more than twenty-five years: the government will intervene to protect the rights of people with disabilities wherever they are jeopardized. This applies to employment, education, communications, information technology, and public accommodations. These interventions will affect how companies design, develop, market, and support their products. Learn more about current and evolving mandates on our public policy page.
Services to companies
Now that you understand why you should care, learn more about the complete range of services we offer for your business: