Apple Adds Peer Support for All Products

Apple has added a way for its users to ask and answer questions about every Apple product, called Apple Support Communities.You can search by product, even in context, such as ‘iPad in the Enterprise’. This is a great way for companies to empower their users and multiply their support resources. There’s a pretty good accessibility payoff as well: the site is accessible and usable, and it’s easy to find product tips and tricks for users with different disabilities. Expert users with disabilities often know more about the ins and outs of products than the manufacturers’ product managers do — many companies keep a close eye on blogs and listservs for this useful info as well as consumer opinions. Giving those experts a way to share their expertise makes Apple even smarter.

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