Choice’s people

According to a Verdict Research study, the latest marketing trend is apparently “edited choice,” which means “building sites that are able to adapt slightly to the taste preferences of groups of consumers” and automatically implementing those adaptations when a consumer logs in. Hmmm, how ’bout if the sites could adapt to the access preferences of those consumers while they’re at it?

Usability News: The new Customer Experience buzzword: ‘Edited Choice’

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