We know Fido has been begging for his own Facebook identity, and a company called SNIFtag (motto: “tails told, friends made”) has just made it easier to indulge him. The eponymous tags allow social Setters and convivial Collies within reasonable proximity to exchange detailed information paws-free; the uploaded data is then transferred to the pooch’s Facebook account for further examination. Theoretically, this could be adapted to exchange information between people who would have difficulty presenting or interpreting business cards because of physical or visual disabilities. It’s also a green solution to everyone’s problem of hanging on to cards and remembering their relevance.


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