It ain’t broke, but fix it anyway

Accenture reports that 68% of all product returns are due not to a technical fault but to user dissatisfaction.  Buyers will only spend about 20 minutes trying to get the thing working properly, then give up and return it.  Or they return it as soon as they see that it’s not what they thought it was.  So bad user interfaces and poor documentation, not raw technological flaws, are the culprits.  This situation should surprise absolutely no one; what’s amazing is how little is done to remedy it.

By the way, what’s the percentage for second dates nowadays?  We’ve been out of the market for a long time….

Most ‘malfunctioning’ gadgets work just fine, report claims | Register Hardware

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